What the New Facebook Means for Businesses

Everyone that uses the "almighty" Facebook has definitely noticed their big changes that they implemented last week. And as many of you know, not very many people are happy about them. You are just worried about that business Facebook page that they've spent hundred of hours on building, maintaining and expanding. So what do all of these changes mean for you and your business page?

There are two major underlying changes that business owners need to be aware of when it comes to posting on their Facebook wall. Oversharing and overloading. They sound like one in the same, right? Not really. As always, being a business owner on Facebook is a challenging task. You must interact with customers on a personal and positive level, but you have to make sure that you don't over do it. Just like any other type of marketing material, people don't want to be flooded with hundreds of ads continuously. I always tell people, "Effective marketing messages with minimal contact." Make what you put out there such high quality that you don't need to contact potential customers 100 times to have them get the point. This goes the same for Facebook posts. Make your posts valuable and effective so you don't have to post every single day.

On the other hand, overloading is loading up your page with so many applications that when people come to your page, they are distracted by all the bright shiny lights, applications and games that have nothing to do with your products and services. Games and applications are great ways to get people to your page, don't get me wrong. But if you have so many that people have no idea what your products and services are, what's the point? My suggestion is to stick to the basics, be personable and give people quality.

The less you waste people's time and the more you seem like an actual person instead of a business, the more interaction you will receive. And interaction leads to relationships, and better relationships, lead to sales.

Facebook Edgerank: How to Get Your Posts to Appear More Often on Your Fan's News Feeds

You make interesting posts and you try to be as personable as possible, but it just seems like your posts aren't popping up on your fan's feeds very often. What is it that determines which posts appear more often and higher on news feeds? It's called Facebook Edgerank and the higher you can make your rank, the more exposure you'll get to your fans. It's a win/win. Edgerank is a complicated algorithm seen below, so what the heck does it mean to you?

Huh? You're still lost? Yeah, so are we.

Ue= affinity score between viewing user and edge creator

We= weight of this edge type (create, comment, like, tag, etc.) Essentially it means, how popular is the post

De= time decay factor based on how long ago the edge was created

Affinity

This is a score based on the proximity or how friendly you are with someone. You've probably noticed this before; checking out someone's page a few times within an hour and all of a sudden they are in your news feed more often

Edge (Post) Weight

This is a basic formula which determines the importance of a post. Pictures are more important than text posts, videos are more important than someone "liking" a page, etc. There's no set-in-stone hierarchy to certain types of posts, but there are certain types of posts that clearly do have higher Edgerank than others.

Recency

The final element of this equation is related to frequency, also known as time decay.  The longer a post has been up, the more it has "decayed." Newer posts have higher edgerank because of the fact that they're news! People want recent information, not something from two days ago.

Don't worry about the math, just do the following to up the "weight" of your edgerank and effectively increase your prominence on fan's feeds.

There are a few distinct post types you can use to raise your Edgerank and increase your visibility to your fans:

1. Videos Posting videos are seen as an action of high value and importance. People would rather watch videos than read long posts about your products. Let's face it...people like information to come easy.

2. Links Links automatically generate a short summary and picture from the page you're linking to, which makes your post stick out a ton more than a typical text post.

3. Encourage Interaction Asking for input, suggestions, or opinions is a great way to get your fans to interact with your page and company. Making sure people understand that you value their input is a huge part in the success of your business.

4. Be Personable It doesn't always have to be business! Wishing your fans a happy holiday or to have a nice weekend goes a long way to get people to value your company and it's products and services. Be a friend before you try selling them something and your sales pitches will go a lot further.

5. Post During the Social Media Rush Hour There have been thousands of studies on when the best time to post is, but in our experience, posting between 3 and 5 pm is by far the best time. We think this is true because people are getting done with work and logging into Facebook to check on what is going on. Numbers have shown that Facebook traffic almost doubles between these hours.

New .xxx domain names- How will they effect my business or trade mark?

ICANN (The domain name governing body) has recently announced the release of .xxx domain extensions. Members of the adult entertainment industry are now submitting registration requests for domain names with the new .XXX extension which correspond to their existing domain names and trademarks.

Many of our clients have received solicitations from domain registrars encouraging them to file an application to block their domain from the .xxx extension with costs for this service between $200-$1,000 per year.

I'm not a lawyer but here is my opinion on this:

As the Internet grows ICANN is going to keep coming out with extensions (.biz. net .xxx).  I feel that it's a waste of time and money to keep buying up extensions just to protect your brand. People looking for a legit product or service won't be typing in yourdomain.xxx they Google you or use the domain printed on your marketing materials.

At Foremost Media, we own the .com, .net and .biz extensions and we use them for different purposes like a support site, email and server routing. I wont be blocking media-info-net.xxx. In my opinion this is a tactic by domain registrars to get you to spend money. I would also believe that .xxx sites would be the subject of heavy filtering on search engines so unless your looking for porn they I just don't see .xxx domains popping up on a Foremost Media searches.

If you do decide to pass on blocking your the .xxx version of your trademark or domain ICANN also provides opportunities to challenge trade mark violations in domains down the road via their Uniform Domain-Name Dispute-Resolution Policy ("UDRP").

الاحَادِيْثُا لقُدْ سِيَّة

16. PUASA DAN KEUTAMAANNYA

Sumber: Kelengkapan Hadits Qudsi, pengalih bahasa: Drs. Muhammad Zuhri, hal.281-282. Penerbit CV Toha Putra Semarang.

(١٥٦) حَدَّ ثَنَا عَبْدُ اللهِ بْنُ مَسْلَمَةَ ، عَنْ مَا لِكٍ ، عَنْ اَبِى الزِّنَادِ ، عَنِ اْلاَعْرَجِ ، عَنْ اَبِى هُرَيْرَةَ رَضِىَ اللهُ عَنْهُ اَنَّ رَسُوْلَ اللهِ صَلَّى اللهُ عَلَيْهِ وَ سَلَّمَ قَالَ: الصِّيَامُ جُنَّةٌ ، فَلاَ يَرْ فُثْ وَلاَ يَجْهَلْ ، وَاِنِ امْرُؤٌقَاتَلَهُ اَوْ شَا تَمَهُ، فَلْيَقُلْ: اِنَّى صَا ءِمٌ مَرَّتَيْنِ، وَالَّذِ ىْ نَفْسِى بِيَدِهِ لَخُلُوْ فُ فَمِ الصَّا ءِمِ، اَطْيَبُ عِنْدَ اللهِ مِنْ رِيْحِ اْلمِسْكِ، يَتْرُكُ طَعَامَهُ وَشَرَابَهُ وَشَهْوَتَهُ مِنْ اَجْلِى، الصِّيَامُ لِىْ، وَاَنَا اَحْزِىْ بِهِ، وَلْحَسَنَةُ بِعَشْرِ اَمْثَا لِهَا. .﴿اخرجه البخارى﴾

156. Artinya:

Abdullah bin Maslamah bercerita kepada kami dari Malik bin Abu Zinad, dari A’raj, dari Abu Hurairah ra, bahwasanya Rasulullah SAW bersabda: “Puasa itu benteng, maka janganlah berkata keji dan jangan berbodoh diri.

Jika seseorang menentang atau memakinya maka hendaknya ia berkata “Sesungguhnya saya sedang puasa” dua kali. Demi dzat yang diriku di tanganNya, bau busuknya mulut orang berpuasa itu lebih harum di sisi Allah dari pada bau kasturi. Ia meninggalkan makanan, minuman dan syahwatnya karena Aku. Puasa itu untukKu dan Aku membalasnya. Kebaikan itu lipat sepuluh.

Hadits ini ditakhrijkan oleh Al Bukhari dalam kitab Puasa. Bab Keutamaan puasa jilid III, hal. 24.

When to Tweet

I read a great article about when to tweet by Andrew Phelps who was basically reaping a presentation from Dan Zarrella so for those of you with  a short attention span like me here is my summary of Andrew's article that summarizes Dan's presentation.

When and how often to tweet - A few key takeaways:

• If your goal is more followers Tweet More: Twitter’s A-listers — those with the most followers — tweet an average of 22 times a day
• If your goal is more visitors to your site tweet less - accounts that share two or more links an hour show a dramatically lower clickthrough rate than those who share no more than one
• The trick is to reach people when the noise of the crowd has died down. - That time is the afternoon when news sites are slower and on the weekend
• Retweet activity is highest late in the work day, between 2 and 5 p.m.
• Check out TweetWhen to find out what time of day is the best time to tweet for you. Turns out my prime time is Thursdays at 10PM- I guess I have some late night followers @jonballard
• It's ok to tweet the same links two or three times a day- change up the verbiage and let it rip.

Here are Dan's Power Point Slides: The Science of Timing

 

اللاحا دِيث القُد سيه

2. MEMBENARKAN AKIDAH (KEPERCAYAAN)

Sumber: Kelengkapan Hadits Qudsi, pengalih bahasa: Drs. Muhammad Zuhri, hal.48-51. Penerbit CV Toha Putra Semarang.

(١٦) حَدَّ ثَنَا الحُمَيْدِ ىُّ، حَدَّ ثَنَاسُفْيَانُ، حَدَّ ثَنَاالزُّهْرِىُّ، عَنْ سَعِيْدِ بْنِ الْمُسَيَّبِ، عَنْ اَبِىْ هُرَيْرَةَ رَضِىَ اللهُ عَنْهُ قَالَ: قَالَ رَسُوْلُ اللهِ صَلَّى اللهُ عَلَيْهِ وَسَلَّمَ: قَالَ اللهُ عَزَّ وَجَلَّ: (يُؤْذِ يْنِى ابْنُ اٰدَمَ، يَسُبُّ الدَّهْرَ، وَاَنَاالدَّهْرُ، بِيَدِىْ الاَمْرُ، اُقَلِّبُ الَّليْلَ وَالنَّهَارَ) (رواه البخارى)

16. Artinya:

Humaidi bercerita kepada kami, Sufyan bercerita kepada kami, Az Zuhri bercerita kepada kami, dari Sa’id bin Al Musayyab dari Abu Hurairah ra berkata: “Rasullullah bersabda: Allah yang Maha Mulia dan Maha Besar berfirman: ‘Anak Adam (manusia) menyakiti Aku dengan mencaci maki tahun dan Akulah tahun. Dan ditangan Akulah segala urusan, Aku balik siang dan malamnya”.

Dipetik dari Shahih Bukhari – Kitab Tafsir jilid VI hal.133. Al Bukhari meriwayatkan juga dalam Bab: Janganlah kamu mencaci maki tahun, jilid VIII hal.41 pada kitab Adab.

(١٧) عَنْ اَبِىْ هُرَيْرَةَ رَضِىَ اللهُ عَنْهُ قَالَ: قَالَ رَسُوْلُ اللهِ صَلَّى اللهُ عَلَيْهِ وَسَلَّمَ: قَالَ اللهُ: (يَسُبُّ بَنُوْ اٰدَمَ الدَّهْرَ، وَاَنَاالدَّهْرُ، بِيَدِ ى اللَّيْلُ وَ النَّهَارَ) (أخرجه البخارى)

17. Artinya:

Dari Abu Hurairah ra berkata: “Rasulullah saw bersabda: “Allah berfirman: “Bani Adam (manusia) mencaci maki masa, Akulah masa, di tangan Akulah siang dan malam”.

Ditakhrijkan oleh Al Bukhari dalam kitab Tauhid Bab firman Allah Ta’ala, mereka bermaksud mengganti firman Allah. Lafal haditsnya seperti lafal tersebut di atas. Dipetik dari kitab Tafsir.

Muslim, Abu Dawud mentakhrijkan hadits ini dalam Adab, dan An Nasai dalam tafsirnya. Menurut riwayat Muslim dengan lafazh sebagai berikut:

(١٨) يُؤْ ذِ يْنِى ابْنُ اٰدَمَ يَقُوْلُ: يَا خَيْبَةَ الدَّهْرِ، فَاِ نِّىْ اَنَا الدَّهْرُ، اُقَلِّبُ لَيْلَهُ وَنَهَا رَهُ (رواه مسلم)

18. Artinya:

“Anak Adam menyakiti Aku, ia berkata:”Hai tahun yang merugi, karena sesungguhnya Akulah tahun itu, Aku balik siang dan malamnya”. (HR Muslim).

Kelanjutan riwayat Muslim adalah seperti riwayat Bukhari sehingga tidak perlu disebutkan di sini.

Penjelasan hadits no. 16 s.d. 18.

Dari syarah Qasthalani.

Firman Allah: “Anak Adam menyakiti Aku” yakni pembicara berbicara kepadaKu dimana pembicara menyakitkan pendengarnya yang diajak bicara itu. Oleh karena itu, orang yang mengucapkan itu dikatakan menyakitkan orang yang diajak bicara dan mendengarnya, karena Allah Ta’ala Maha Suci (terhindar sama sekali) dari terkena yang menyakitkan dari pihak manapun. Sehingga yang dimaksudkan adalah: Orang tersebut menempatkan dirinya untuk mendapat hal yang menyakitkan dari Allah Ta’ala.

Firmannya: “Mencaci maki tahun” yakni apabila seseorang tertimpa sesuatu yang tidak menyenangkan maka ia berbicara: “Celaka kamu hai tahun”.

Firmannya: “Akulah tahun” yakni Aku adalah pencipta tahun dan segala peristiwa yang terjadi pada tahun itu. Oleh karena itu, Allah berfirman: “Di tanganKulah urusan itu” yakni segala urusan yang mereka kaitkan dengan tahun yang karenanya mereka mencaci maki tahun. Akulah yang mewujudkan dengan kekuasaanKu, sebab tahun itu sedikitpun tidak memiliki pengaruh terhadap sesuatu.

FirmanNya: “Aku balik siang dan malam” yakni Akulah yang mewujudkan peristiwa-peristiwa yang terjadi pada tahun itu.

القر ان الكَرِيْم

Doa untuk meminta anak yang soleh dan soleha
Pengen punya anak yang berbakti kepada kedua orang tua, patuh? Coba doa untuk mendapatkan anak yang soleh dan soleha menurut Anbiya (para Nabi as)
Al Baqarah 127 (doa Nabi Ibrahim)

127. dan (ingatlah), ketika Ibrahim meninggikan (membina) dasar-dasar Baitullah bersama Ismail (seraya berdoa): "Ya Tuhan Kami terimalah daripada Kami (amalan kami), Sesungguhnya Engkaulah yang Maha mendengar lagi Maha Mengetahui".
Ali Imron 38
38. di sanalah Zakariya mendoa kepada Tuhannya seraya berkata: "Ya Tuhanku, berilah aku dari sisi Engkau seorang anak yang baik. Sesungguhnya Engkau Maha Pendengar doa".
Ibrahim 35, 40-41
35. dan (ingatlah), ketika Ibrahim berkata: "Ya Tuhanku, Jadikanlah negeri ini (Mekah), negeri yang aman, dan jauhkanlah aku beserta anak cucuku daripada menyembah berhala-berhala.
40. Ya Tuhanku, Jadikanlah aku dan anak cucuku orang-orang yang tetap mendirikan shalat, Ya Tuhan Kami, perkenankanlah doaku.
41. Ya Tuhan Kami, beri ampunlah aku dan kedua ibu bapaku dan sekalian orang-orang mukmin pada hari terjadinya hisab (hari kiamat)".
Al Furqon 74

74. dan orang orang yang berkata: "Ya Tuhan Kami, anugrahkanlah kepada Kami isteri-isteri Kami dan keturunan Kami sebagai penyenang hati (Kami), dan Jadikanlah Kami imam bagi orang-orang yang bertakwa.
An-Naml 19

19. Maka Dia tersenyum dengan tertawa karena (mendengar) Perkataan semut itu. dan Dia berdoa: "Ya Tuhanku berilah aku ilham untuk tetap mensyukuri nikmat mu yang telah Engkau anugerahkan kepadaku dan kepada dua orang ibu bapakku dan untuk mengerjakan amal saleh yang Engkau ridhai; dan masukkanlah aku dengan rahmat-Mu ke dalam golongan hamba-hamba-Mu yang saleh".
Al Ahqaf 15

15. Kami perintahkan kepada manusia supaya berbuat baik kepada dua orang ibu bapaknya, ibunya mengandungnya dengan susah payah, dan melahirkannya dengan susah payah (pula). mengandungnya sampai menyapihnya adalah tiga puluh bulan, sehingga apabila Dia telah dewasa dan umurnya sampai empat puluh tahun ia berdoa: "Ya Tuhanku, tunjukilah aku untuk mensyukuri nikmat Engkau yang telah Engkau berikan kepadaku dan kepada ibu bapakku dan supaya aku dapat berbuat amal yang saleh yang Engkau ridhai; berilah kebaikan kepadaku dengan (memberi kebaikan) kepada anak cucuku. Sesungguhnya aku bertaubat kepada Engkau dan Sesungguhnya aku Termasuk orang-orang yang berserah diri".
Semoga الله meridhoi perjuangan anda. اللهم امين